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Posts Tagged successful

Follow-up forever: the key to effective marketing

Aug 15

Posted by digit in Business | No Comments

Follow-up

Follow-up (When, How, What..?)

In every business whether it is existing customer or new prospect followup is a must. Effective followup strategy can win and retain customers. Follow-ups by various means will create an impression on audience about business existence, this is true because lot of small business owners do not have luxury like brand names.

Here are some quick FAQs about followups:

What is the REAL purpose of follow-up?
Not everybody is ready to purchase your products or services right now. But that
doesn't mean they won't eventually.
Follow-up keeps your name in front of your contacts until they are ready to buy.

When should my first follow-up message go out? Immediately. If you obtained a lead from your website, make sure they instantly receive an email from you. If you purchase your leads, get in touch with them right away. If you spoke to a prospect in person or on the phone, send them a follow-up m essage. Don't give them time to forget about you. Start building that relationship right now.

How frequently should I follow up with my contacts? When first marketing to a lead or customer, it's all right to send them several sequential emails. Remember, the average person needs to hear your message seven times before they buy. Follow up regularly during the first year of contact. After that you can include them in a less frequent campaign. Read the rest of this entry »

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Eleven Qualities of successful IT Managers

Jul 5

Posted by Dharmavirsinh Jhala in Management | 1 Comment

I am thankful to my TechRepublic subscription that I have received mail for this post and I took time to open up and read this post on TechRepublic artical archives. I pin down whatever I feel that I should keep in my memory for longer period of time and this post is just that :)  and believe me keeping that on own blog is better than anything else. Even better than storing it on harddrive.

Without wasting much time here is the real article.

Takeaway: To succeed as an IT manager, and to advance your career into the executive sphere, you need some very specific traits - 11 to be exact. From needs assessment to team building, these are the skills you need to be at the top of your game.

I’ve been an IT manager and CIO for more than 20 years and have been involved in the technology profession for over 30 years. In that time, I’ve seen many good IT managers and a few excellent ones. I’ve also seen a fair share of poor managers.

I believe there are 11 traits that must become the core competencies of any IT manager who wants to have a successful IT management career. While some may argue that there are more, or other, skills that are just as important, I believe from my years of experience that these are the most crucial traits managers need today.

1: Ability to assess needs

All IT managers need to know how to assess the needs of their company as it relates to their technology responsibilities. It doesn’t matter what level you are; you have to be able to discover what the real needs and issues are so you work on the “right things.” Too many managers develop an "IT agenda" because they don't make the effort to discover the objectives and tangible issues of the company. Developing the ability to quickly assess the technology for your area of expertise positions you for more responsibility. Managers who develop initiatives that "miss the target" because they lack strong assessment skills cost companies hundreds of thousands of dollars. Assessing technology needs plays a major part in helping your career advance. Read the rest of this entry »

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