+1 Button

Google has answered Facebook with their newest product in the shelf "Google +1 Button". With this new +1 Button your visitors can promote article, blog post, website or product on your website by simply clicking and +1 Button.

Google's +1 Button is more important and will beat Facebook Like in popularity because it will influence the search result and yes that makes a difference, big time. If you own a website for your personal blog, product or anything and being in search result is important for you, than don't wait to put "this" button on your website. Since it's launch I have seen lot of implementations.

To vote +1 up, user or visitor just need a Google profile/account, a standard one. Till date when I am writing this some of the Google Apps users are not able to use this feature but I am sure it will change in future as Google will migrate them and make all products available to them. For now you might get an error like "Oops... you need a Google profile to use this feature.Google Profiles is not available for your organization."

Placing a Google +1 Button on website is very simple and easy and there are not 2 ways like Facebook had either go for iFrame version of JS and markup. Just include JS and place a <g:plusone></g:plusone> and that's it you're done. There are choice for button size too, so you can choose one which fits your website design and spacing. Refer Google +1 for Webmasters to get started. I am sure no webmaster can afford to dislike +1 Button.

It's kind of Google Friend Connect but not exactly, influence on search results and it's appearance in search result makes the difference. It also shows up all +1d links on a users profile in a separate tab.

Checkout this video to understand Google +1 Button in more detail:

and yes don't forget to +1d Blogs@DiGiTSS if you like our posts.

Tags: google, News

Google frequently makes changes in Search algorithm, this count reaches somewhere around 350-400 changes a year. It means that there is some change in search algorithm everyday and it creates challenges for Search Engine Specialists and companies who are having SEO and SEM as their primary bread-and-butter. They just have to keep experimenting constantly to find out what works out best.

The change that Google made more than a month back made one of the most consequential algorithm change of last decade which has affected about 12% of search results.

But recently Google has done some major changes in the Search Engine algorithms which will stop bringing content-farms and spam results for the Search users. It means that end user wins and he's going to get best search results and nearly the exact information s/he is looking for.

There is wonderful video about Innovation@Google (it's about 52 minutes long) and in that they tell us how they keep innovating @ Google continuously. One thing I remember Douglas Merrill said during the presentation which was meant like "Search is the problem which is not solved yet or might not get solved ever". I agree it has to improve day by day.. as people change and so as their need and demands.

Innovation at Google

So ultimately both end users will win as they will get better results and original, pure and fresh content providers will benefit as well.

Here is the excellent info-graphic compiled by Focus Research. Read the rest of this entry »

Tags: google, News