Posts Tagged money

Making money online: Want to see the money?

If you have done all the above correctly, then you could well be on the way to making some money for yourself from blogging. These are the various avenues you can explore:

Advertising

This is what we have all grown up believing since the dotcom got associated with stories of riches. Get the eyeballs, advertising will follow and you can live it up. This is how all media survives. If you have the audience, advertisers cannot ignore you.

The simplest way to start is to sign for a service like Google’s Adsense. Acting as a middleman, Google approaches advertisers all over the world and automatically places ads on blogs and sites that sign up with them. The advertisement that gets displayed is contextual to the content on the site, and it is all done automatically.

All you need to do is create a free account and get a code from them that you place in your site program. And the ads will start coming up. The more the number of people who view or click on the ad, the more revenue you generate.

It sounds great in theory but you have to have a lot of traffic to earn enough to feel good about. Few people know how Google decides the percentage to share with you, but it is a very small one for sure. The few cents you get per click will add up to something chunky only if you have people queuing up to read your blog. Not the smartest way to monetise your blog.

Blogging for money pyramid

Blogging for money pyramid

How about pitching for ads directly from potential advertisers instead of making someone else rich? This way all the revenue you generate is yours to keep. In some cases you may have to shell out 15 percent agency commission but that is a standard practice. And Google does not even pay you 15 percent of all revenues it generates through your traffic. Read the rest of this entry »

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Making money online: Content Sources

One of the bigger challenges for bloggers is generating fresh and unique content at a consistent pace. There are many reasons why it is not easy. Monotony or bloggers block can cause spirits to wane. They may not have enough content to generate. If the purpose is to make money, a lot of time may need to be spent on marketing leaving lesser time for content. If you are blogging part time, your day job might not leave you with enough time or energy to write content.

There are ways to overcome this challenge by generating content from alternate sources. Not only to take care of the issues mentioned here, but also to add more variety and depth to the content. This is where you can get content from when you are not able to provide yourself adequately:

Guest Writers: It is not uncommon to invite others to contribute to your blog if they have something relevant to add. The guest could write a one-off post, or even agree to post something at a regular frequency. Their motivation to do so may be an opportunity to be featured in what they consider a quality media outlet, to do you a favour or even to earn some money. The last mentioned can be an option if you have a budget to pay writers.
Make it a collaborative blog: While blogs are usually perceived as one-person efforts, it need not be the rule. Nor is it always the case especially when operations cross a certain level. You could partner with one or more persons on the blog giving you more contributors. Even if everyone cannot write, division of labour can ensure all necessary functions like content, marketing and technology are given their due attention by the various partners.
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Making money online: Choosing a blog type

You can decide to blog about your personal habits, but no one would care about that unless you happen to be Paris Hilton. It would still be fine but we are here to help you make money. To achieve this objective, your blog should fall under one of the following categories:

1. Identify a gap in the market, and go for it

If you think everything there is to write on every possible subject is already being written, think again. Despite India not lagging behind in the blog roll calls, there is still a dearth of quality blogs with content being written consistently on them. A majority of blogs still focus on personal musings or public interest issues. Both these categories make for lesser subjects when it comes to making money. Just look around and you will be amazed at the number of topics you could cover: technology, automobiles, health, fitness, business, consumer goods, books, sports, marketing, travel, investing and fashion to name just a few. Even these can be further broken down to give you a niche. In technology, you could have separate blogs for mobiles, computers, social media, gadgets, software, programming etc.

Blogging makes you a better marketer

Blogging makes you a better marketer


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Making money online: Define your Product

It is not possible that you have not heard about Blogging yet..! Everyone from Amitabh Bachchan to your neighbour’s wife seems to have one. Various estimates put the number at over 100 million globally, with readerships of each varying from millions to just the blogger and his dog. It’s time you added to the number and start your own.

Yes, there is chaos out there. And a big clutter. How can you make money from a blog when most people don’t? There are ways for your blog to go beyond being a mere statistic and making a healthy contribution to your personal balance sheet. The following could help you get started:

Define your Product

Every suggestion in the book on monetizing your blog will come to nought if your product is not strong. For a blog, the product is mainly content. What is more important in a newspaper: the quality of production or what it offers to read? Same holds true for a blog.

Start by asking why you are writing a blog. This will bring clarity on who you are writing for, and this in turn will help you determine what you are writing. Readers will come to you only if you carry something impactful, informative or even humorous for them. Just because so many blogs have little more than incoherent ramblings of the publisher does not mean you have to subscribe to such low denominators.

Blogging Dimensions - To be taken care of

Blogging Dimensions - To be taken care of


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Paying the bills.!