Tagged: marketing

Don’t wait for Good News to get out and make the positive wave..!

If you (your organization/company) have good news about your product, clients using the product or any other good and positive news which can impact positively on your brand image or your sales and ultimately the bottom line one should try and do a press-release asap.

And you should not stop just by releasing press-notes, put that on your home page with highlights, write a blog post, update on social media channels and make a good positive wave.

8 Ways to Test Your Website’s Appeal

Your website is the online face of your business or you can say it is the “storefront” of your business (even if you have a literal storefront, too). Your website should be appealing and it needs to attract customers and keep them coming back for more. So evaluate your website yourself by asking yourself following 8 questions:

Affiliate Marketing: How to?

Motivated Affiliates: The short-cut to success:
So, what exactly does having affiliates add to your business? Here are just a few benefits:

* More Referrals
* A Larger Market (yours + your affiliate’s)
* An Outside Promoter of Your Products/Services
* Increased Networking Abilities
* & Ultimately More Sales!

Benefits Versus Features

A friend that works at a car dealership was recently discussing a sales technique with me. “We’re not allowed to let customers leave…until they take a test drive,” she said. “If they take a test drive, the chances that they’ll buy really improve.”

What does this have to do with today’s topic? The car dealership’s policy clearly illustrates the difference between selling features and selling benefits.

Follow-up forever: the key to effective marketing

In every business whether it is existing customer or new prospect followup is a must. Effective followup strategy can win and retain customers. Follow-ups by various means will create an impression on audience about business existence, this is true because lot of small business owners do not have luxury like brand names.

Making money online: Want to see the money?

This is what we have all grown up believing since the dotcom got associated with stories of riches. Get the eyeballs, advertising will follow and you can live it up. This is how all media survives. If you have the audience, advertisers cannot ignore you.

The simplest way to start is to sign for a service like Google’s Adsense. Acting as a middleman, Google approaches advertisers all over the world and automatically places ads on blogs and sites that sign up with them. The advertisement that gets displayed is contextual to the content on the site, and it is all done automatically.

Making money online: How to Market your Blog?

Setting up a blog is as easy as it gets—getting traffic is another proposition altogether. Yes, blogs by their very nature are supposed to be search engine optimization ready but there is a catch: Your blog needs to break free from the millions of blogs jostling with each other for attention. And till you don’t get traffic, you cannot make money from a blog. At least through some of the direct means.