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DiGiTSS Team's Programming experience with PHP, MySQL, Ajax, Javascript, jQuery, C# and Microsoft technologies

Posts Tagged marketing

Affiliate Marketing: How to?

Aug 24

Posted by digit in Business | No Comments

Motivated Affiliates are the short-cut to success:

Motivated Affiliates - Shortcut to Success

Motivated Affiliates - Shortcut to Success

One of my favorite moments was when someone taught me about synergy. The example they used was two horses pulling a cart. Each horse can pull approximately 500 lbs. (I'm making that up, because I don't remember the actual number.)

A basic understanding of math would logically determine that by strapping the two horses together, they could pull 1,000 lbs. In reality, two horses working together can pull three times the amount they could on their own--not double.

This same principle is the reason business owners need to consider using affiliates. You see... you can't be the "perfect" entrepreneur. You can try. And, maybe get close. But, at some point in time everybody needs additional skills, markets, and time they don't possess.

So, what exactly does having affiliates add to your business? Here are just a few benefits:

  • More Referrals
  • A Larger Market (yours + your affiliate's)
  • An Outside Promoter of Your Products/Services
  • Increased Networking Abilities
  • & Ultimately More Sales!

Consider the value of having another "salesman" reaching out to your customers. Now, you don't have to grow your company on your own. By creating an affiliate program, you can achieve much more than you will EVER be able to achieve alone!
When you develop lasting partnerships, your business is going to grow automatically, just from the leverage you gave it. Strap yourself to affiliates, and see where the synergy can take you!

Creating successful Affiliate Programs:

Here are the three main aspects of creating a successful affiliate program. Read the rest of this entry »

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Benefits Versus Features

Aug 15

Posted by digit in Business | 1 Comment

Emotional Connections

Emotional Connections

A friend that works at a car dealership was recently discussing a sales technique with me. "We're not allowed to let customers leave...until they take a test drive," she said. "If they take a test drive, the chances that they'll buy really improve."

What does this have to do with today's topic? The car dealership's policy clearly illustrates the difference between selling features and selling benefits.

So what's the difference?

Feature: The structure, physical description, or attributes of your product or service.

Benefit: The emotional reasons or connections your prospect makes with your product or service.

At a car dealership, putting the consumer in the driver's seat changes the way they view the vehicle. No longer are they looking at the "features" of the car, they are experiencing the benefits. (Hence the increase in sales.)

So what can you do to make sure your message is speaking to your prospect's heart and not their head? Ask yourself a series of questions:

  • How will their life be better, easier, or more fun with my product or service?
  • Why will they want to tell their friends about my company?
  • Without my product or service, what will the prospect be missing?
  • How will the prospect justify this purchase to themselves or their spouse? Read the rest of this entry »

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Follow-up forever: the key to effective marketing

Aug 15

Posted by digit in Business | No Comments

Follow-up

Follow-up (When, How, What..?)

In every business whether it is existing customer or new prospect followup is a must. Effective followup strategy can win and retain customers. Follow-ups by various means will create an impression on audience about business existence, this is true because lot of small business owners do not have luxury like brand names.

Here are some quick FAQs about followups:

What is the REAL purpose of follow-up?
Not everybody is ready to purchase your products or services right now. But that
doesn't mean they won't eventually.
Follow-up keeps your name in front of your contacts until they are ready to buy.

When should my first follow-up message go out? Immediately. If you obtained a lead from your website, make sure they instantly receive an email from you. If you purchase your leads, get in touch with them right away. If you spoke to a prospect in person or on the phone, send them a follow-up m essage. Don't give them time to forget about you. Start building that relationship right now.

How frequently should I follow up with my contacts? When first marketing to a lead or customer, it's all right to send them several sequential emails. Remember, the average person needs to hear your message seven times before they buy. Follow up regularly during the first year of contact. After that you can include them in a less frequent campaign. Read the rest of this entry »

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Making money online: Want to see the money?

Jun 28

Posted by digit in Blogging | 3 Comments

If you have done all the above correctly, then you could well be on the way to making some money for yourself from blogging. These are the various avenues you can explore:

Advertising

This is what we have all grown up believing since the dotcom got associated with stories of riches. Get the eyeballs, advertising will follow and you can live it up. This is how all media survives. If you have the audience, advertisers cannot ignore you.

The simplest way to start is to sign for a service like Google’s Adsense. Acting as a middleman, Google approaches advertisers all over the world and automatically places ads on blogs and sites that sign up with them. The advertisement that gets displayed is contextual to the content on the site, and it is all done automatically.

All you need to do is create a free account and get a code from them that you place in your site program. And the ads will start coming up. The more the number of people who view or click on the ad, the more revenue you generate.

It sounds great in theory but you have to have a lot of traffic to earn enough to feel good about. Few people know how Google decides the percentage to share with you, but it is a very small one for sure. The few cents you get per click will add up to something chunky only if you have people queuing up to read your blog. Not the smartest way to monetise your blog.

Blogging for money pyramid

Blogging for money pyramid

How about pitching for ads directly from potential advertisers instead of making someone else rich? This way all the revenue you generate is yours to keep. In some cases you may have to shell out 15 percent agency commission but that is a standard practice. And Google does not even pay you 15 percent of all revenues it generates through your traffic. Read the rest of this entry »

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Making money online: How to Market your Blog?

Jun 28

Posted by digit in Blogging | 1 Comment

Setting up a blog is as easy as it gets—getting traffic is another proposition altogether. Yes, blogs by their very nature are supposed to be search engine optimization ready but there is a catch: Your blog needs to break free from the millions of blogs jostling with each other for attention. And till you don’t get traffic, you cannot make money from a blog. At least through some of the direct means.

Here is what you can do to get the eyeballs to look your way:

Promotion

If every good product sold on its own, advertising would not have been a career option. Even when you have hit the sweet spot with your product, you need to promote it. Try these ideas—based on a mix of conventional thought and the science of how bits and bytes behave in cyberspace:

Get other sites to link to you: In an ideal world, everyone you want will link from their site to yours. Poof, and you could be in business overnight. The more blogs and sites that link to you, the better you fare in search engine rankings. If wishes were horses! Keep trying, and you will have sites linking to you over a period of time. It may take a year or longer of blogging for things to start happening for you. Remember, other sites will link to you only if your content is good. Period.

Get yourself some links: Till WSJ.com does not link to you, visit the site and other blogs and leave comments on topics of shared interest—with your link. This is one way to generate some traffic faster - find blogs in your niche area and leave meaningful comments on posts with your blog’s address.
Read the rest of this entry »

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Making money online: Define your Product

Jun 28

Posted by digit in Blogging | No Comments

It is not possible that you have not heard about Blogging yet..! Everyone from Amitabh Bachchan to your neighbour’s wife seems to have one. Various estimates put the number at over 100 million globally, with readerships of each varying from millions to just the blogger and his dog. It’s time you added to the number and start your own.

Yes, there is chaos out there. And a big clutter. How can you make money from a blog when most people don’t? There are ways for your blog to go beyond being a mere statistic and making a healthy contribution to your personal balance sheet. The following could help you get started:

Define your Product

Every suggestion in the book on monetizing your blog will come to nought if your product is not strong. For a blog, the product is mainly content. What is more important in a newspaper: the quality of production or what it offers to read? Same holds true for a blog.

Start by asking why you are writing a blog. This will bring clarity on who you are writing for, and this in turn will help you determine what you are writing. Readers will come to you only if you carry something impactful, informative or even humorous for them. Just because so many blogs have little more than incoherent ramblings of the publisher does not mean you have to subscribe to such low denominators.

Blogging Dimensions - To be taken care of

Blogging Dimensions - To be taken care of


Read the rest of this entry »

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