Tagged: Business

Follow-up forever: the key to effective marketing

In every business whether it is existing customer or new prospect followup is a must. Effective followup strategy can win and retain customers. Follow-ups by various means will create an impression on audience about business existence, this is true because lot of small business owners do not have luxury like brand names.

Hiring a CEO vs Promoting a CEO

I believe it’s up to the board of Company to decide based on hundreds of complex criteria whether to promote a CEO from internal staff or to hire a new one.