Tagged: Business

Don’t wait for Good News to get out and make the positive wave..!

If you (your organization/company) have good news about your product, clients using the product or any other good and positive news which can impact positively on your brand image or your sales and ultimately the bottom line one should try and do a press-release asap.

And you should not stop just by releasing press-notes, put that on your home page with highlights, write a blog post, update on social media channels and make a good positive wave.

Google updates Google App’s maximum number of users for Standard/Free Edition

Today I have received an announcement from Google Apps team that maximum # of users for Standard edition (which is free) has been reduced to 10. Previously that number was 50 (really generous), with which many businesses don’t really need to go and buy the Premier Edition which would cost $50/year per user (email account). Especially when they really don’t want to go for signing up SLA for up-time and all that.

8 Ways to Test Your Website’s Appeal

Your website is the online face of your business or you can say it is the “storefront” of your business (even if you have a literal storefront, too). Your website should be appealing and it needs to attract customers and keep them coming back for more. So evaluate your website yourself by asking yourself following 8 questions:

Affiliate Marketing: How to?

Motivated Affiliates: The short-cut to success:
So, what exactly does having affiliates add to your business? Here are just a few benefits:

* More Referrals
* A Larger Market (yours + your affiliate’s)
* An Outside Promoter of Your Products/Services
* Increased Networking Abilities
* & Ultimately More Sales!

7 Things You Must Know About Your Customer

7 Things You Must Know About Your Customer: Name, What They’ve Purchased, How Often They Purchase, How Much They Spend (on average), The Last Time They Purchased, Each Interaction You’ve Had With Them, How They Feel About Your Business

Benefits Versus Features

A friend that works at a car dealership was recently discussing a sales technique with me. “We’re not allowed to let customers leave…until they take a test drive,” she said. “If they take a test drive, the chances that they’ll buy really improve.”

What does this have to do with today’s topic? The car dealership’s policy clearly illustrates the difference between selling features and selling benefits.