goo.gl - offers another URL Shortener..!
hey don't click these short urls goo.gl/aV8T or goo.gl/wX0r, why.! are they bombs? No they are just short urls....um.......what?
If everyone is having their own then how Google can be behind in the race..! Just kidding. Yes, but the fact is Google - The search engine giant has introduced another product from it's Lab offering URL Shortening service - goo.gl. Yes, it's integrated with your Google account and you can see the history and hits for all the URLs you have shortened. It has many other features along with Google's rock solid server farms. (Google offers 100% availability of goo.gl service)
Many a times while using a URL shortening service we worry about 3rd party website/service's availability, because if that service is unavailable at the time when user clicks on the shortened URL we are gone. Thanks to Google for adding one more helpful service.
Few days back I read a post from Dylan Tack about "URL Shorteners Must Die", I agree to Dylan's concerns regarding security and spamming on this but when a giant like Google is jumping into this I am sure security and spamming will be taken care well and I think such attempts will be punished too..!
Google URL Shortening service - goo.gl preview
It has nice integration with analytics along with QR code generation. (QR code - can be read by QR readers available in smart-devices/smart phones and users will be redirected to that URL once recognized.) According to latest news bit.ly is also providing automated QR code generation for URLs. But I am sure that new kids on the block will join Google and many of us will switch as well. The logical reason behind the switch can be existing Google account, a user having existing account with Google is more likely to switch to Goo.gl.
For those who are having relatively small web-address luckily and using publishing software like WordPress or Drupal have choice of short-links, if they don't want to loose their name while just shortening up... 
So are you switching to Goo.gl from your favorite service or just sticking to the one you're using?
See stats for blogs.digitss.com or this post on goo.gl stats for these links.
