Category: Business

Follow-up forever: the key to effective marketing

In every business whether it is existing customer or new prospect followup is a must. Effective followup strategy can win and retain customers. Follow-ups by various means will create an impression on audience about business existence, this is true because lot of small business owners do not have luxury like brand names.

Training to be an Entrepreneur

I have been following one of my Twitter friend Jinal Shah since sometime now. She is an entrepreneur or starting up a business and has come up with excellent compilation of points which are like must TODO for a entrepreneur. I agree to all her thoughts and her post has increase my confidence and some of my thoughts.

Hiring a CEO vs Promoting a CEO

I believe it’s up to the board of Company to decide based on hundreds of complex criteria whether to promote a CEO from internal staff or to hire a new one.