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Archive for category Business

Don’t wait for Good News to get out and make the positive wave..!

May 9

Posted by Dharmavirsinh Jhala in Business | No Comments

Get the Good News out sooner

Get the Good News out sooner

If you (your organization/company) have good news about your product, clients using the product or any other good and positive news which can impact positively on your brand image or your sales and ultimately the bottom line one should try and do a press-release asap.

And you should not stop just by releasing press-notes, put that on your home page with highlights, write a blog post, update on social media channels and make a good positive wave.

I have observed sometimes we try to perfect the word going out, including marketing materials or the way we want to push that on websites. But it should not take long time because as the time passes it may loose the value and even if not value you might already have lose a customer just because that news/update was not on the website and it would have made a positive impact on the perspective buyer.

Assume that you have got some certification or achieved some milestone with your product which is highly recognized (in your domain or industry) and you're taking some time (due to the process of getting things/materials approved from people who are busy with their own things). Now here with delay of each day you possibly are loosing your perspective buyers for which that news would have mattered to change their decision in your favor. :) Read the rest of this entry »

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8 Ways to Test Your Website’s Appeal

Mar 19

Posted by digit in Business | No Comments

Website's Appeal

Website's Appeal

Your website is the online face of your business or you can say it is the "storefront" of your business (even if you have a literal storefront, too). Your website should be appealing  and it needs to attract customers and keep them coming back for more. So evaluate your website yourself by asking yourself following 8 questions:

  1. Where do your eyes go first?

    You only have a few seconds to capture the attention of your audience...make sure they're seeing something important.

  2. Can you tell what the website is about?

    Again, you only have a few seconds to communicate your unique value, so be clear and compelling.

  3. Is important information above the fold?

    Make sure your opt-in forms and Unique Selling Proposition are available without scrolling down.

  4. Are the benefits highlighted?

    Your visitors want to quickly learn 'what's in it for them.' Spell out the benefits clearly on the homepage.

  5. Is there a clear call to action?

    If they like what they see, prospects need to know what to do next. It can be to buy now, start a free trial, or simply download a free report. Read the rest of this entry »

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Affiliate Marketing: How to?

Aug 24

Posted by digit in Business | No Comments

Motivated Affiliates are the short-cut to success:

Motivated Affiliates - Shortcut to Success

Motivated Affiliates - Shortcut to Success

One of my favorite moments was when someone taught me about synergy. The example they used was two horses pulling a cart. Each horse can pull approximately 500 lbs. (I'm making that up, because I don't remember the actual number.)

A basic understanding of math would logically determine that by strapping the two horses together, they could pull 1,000 lbs. In reality, two horses working together can pull three times the amount they could on their own--not double.

This same principle is the reason business owners need to consider using affiliates. You see... you can't be the "perfect" entrepreneur. You can try. And, maybe get close. But, at some point in time everybody needs additional skills, markets, and time they don't possess.

So, what exactly does having affiliates add to your business? Here are just a few benefits:

  • More Referrals
  • A Larger Market (yours + your affiliate's)
  • An Outside Promoter of Your Products/Services
  • Increased Networking Abilities
  • & Ultimately More Sales!

Consider the value of having another "salesman" reaching out to your customers. Now, you don't have to grow your company on your own. By creating an affiliate program, you can achieve much more than you will EVER be able to achieve alone!
When you develop lasting partnerships, your business is going to grow automatically, just from the leverage you gave it. Strap yourself to affiliates, and see where the synergy can take you!

Creating successful Affiliate Programs:

Here are the three main aspects of creating a successful affiliate program. Read the rest of this entry »

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7 Things You Must Know About Your Customer

Aug 15

Posted by digit in Business | 1 Comment

7 Must Know - about Customer

7 Must Know - about Customer

This is a follow-up to last post. To refresh your memory, we talked about the "7 Things You Must Know About Your Prospects."

This same information is certainly important to know about your customers as well. But your customer bios should be slightly more extensive. Here are the 7 things you must know about your customers:

1. Their Name: Nothing speaks to an individual faster than their first name. Use it to build your relationship with your customer.

2. What They've Purchased: If you know what your customers purchased in the past, you have a good idea what they will buy again. (And won't waste your time promoting products of little to no interest.)

3. How Often They Purchase: Individuals who buy rarely from you may need additional encouragement…more marketing. Whereas, consistent customers may not need extra sales pitches, but might benefit from a newsletter or coupon.

4. How Much They Spend (on average): Why spend precious time pitching products to customers that they can't afford? It might embarrass your customer, shows your lack of personal interest, and may cause customers to lose interest.
Read the rest of this entry »

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7 Things You Must Know About Your Prospect

Aug 15

Posted by digit in Business | 3 Comments

Must Know

"?" Must Know..!

In Last article/post I wrote to you about selling benefits (or emotion selling) rather than features. I want to add to that concept. You see, in order to sell to your prospect's emotions you should know something about them. So I put together a list of 7 things you absolutely MUST know about your prospects.

1. Age: Everything you say and write, including slang, allusions, word difficulty, and topics should be adjusted to meet age appropriateness.

2. Gender: Despite the dual roles men and women tend to fill, most individuals can be segmented (and sold to) based on gender-specific interests or needs.

3. Location: Values and culture tend to vary based on demographics. Having a clear understanding of regional difference will improve your targeted messages.

4. Education Level: Similar to age appropriateness, education levels should determine how you address your prospects and what benefits they will find in your product or service.

5. Income: The needs and wants from one social class to another should be a guide to the types of products and services you should be selling them.

6. Marital Status: The values, needs, and desires of married persons greatly differ from those that are single. Marketing family messages to single persons (and vice versa) can lose the deal for you.

7. What Keeps Them Up At Night: This is the most important one. You've got to know your prospect's fears, worries, concerns, excitements, hopes and dreams. When you know the conversation inside your prospect's head, you can enter it, speak to it, and build a relationship that leads to a customer.

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Benefits Versus Features

Aug 15

Posted by digit in Business | 1 Comment

Emotional Connections

Emotional Connections

A friend that works at a car dealership was recently discussing a sales technique with me. "We're not allowed to let customers leave...until they take a test drive," she said. "If they take a test drive, the chances that they'll buy really improve."

What does this have to do with today's topic? The car dealership's policy clearly illustrates the difference between selling features and selling benefits.

So what's the difference?

Feature: The structure, physical description, or attributes of your product or service.

Benefit: The emotional reasons or connections your prospect makes with your product or service.

At a car dealership, putting the consumer in the driver's seat changes the way they view the vehicle. No longer are they looking at the "features" of the car, they are experiencing the benefits. (Hence the increase in sales.)

So what can you do to make sure your message is speaking to your prospect's heart and not their head? Ask yourself a series of questions:

  • How will their life be better, easier, or more fun with my product or service?
  • Why will they want to tell their friends about my company?
  • Without my product or service, what will the prospect be missing?
  • How will the prospect justify this purchase to themselves or their spouse? Read the rest of this entry »

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Follow-up forever: the key to effective marketing

Aug 15

Posted by digit in Business | No Comments

Follow-up

Follow-up (When, How, What..?)

In every business whether it is existing customer or new prospect followup is a must. Effective followup strategy can win and retain customers. Follow-ups by various means will create an impression on audience about business existence, this is true because lot of small business owners do not have luxury like brand names.

Here are some quick FAQs about followups:

What is the REAL purpose of follow-up?
Not everybody is ready to purchase your products or services right now. But that
doesn't mean they won't eventually.
Follow-up keeps your name in front of your contacts until they are ready to buy.

When should my first follow-up message go out? Immediately. If you obtained a lead from your website, make sure they instantly receive an email from you. If you purchase your leads, get in touch with them right away. If you spoke to a prospect in person or on the phone, send them a follow-up m essage. Don't give them time to forget about you. Start building that relationship right now.

How frequently should I follow up with my contacts? When first marketing to a lead or customer, it's all right to send them several sequential emails. Remember, the average person needs to hear your message seven times before they buy. Follow up regularly during the first year of contact. After that you can include them in a less frequent campaign. Read the rest of this entry »

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