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Archive for category Business

Affiliate Marketing: How to?

Aug 24

Posted by digit in Business | No Comments

Motivated Affiliates are the short-cut to success:

Motivated Affiliates - Shortcut to Success

Motivated Affiliates - Shortcut to Success

One of my favorite moments was when someone taught me about synergy. The example they used was two horses pulling a cart. Each horse can pull approximately 500 lbs. (I'm making that up, because I don't remember the actual number.)

A basic understanding of math would logically determine that by strapping the two horses together, they could pull 1,000 lbs. In reality, two horses working together can pull three times the amount they could on their own--not double.

This same principle is the reason business owners need to consider using affiliates. You see... you can't be the "perfect" entrepreneur. You can try. And, maybe get close. But, at some point in time everybody needs additional skills, markets, and time they don't possess.

So, what exactly does having affiliates add to your business? Here are just a few benefits:

  • More Referrals
  • A Larger Market (yours + your affiliate's)
  • An Outside Promoter of Your Products/Services
  • Increased Networking Abilities
  • & Ultimately More Sales!

Consider the value of having another "salesman" reaching out to your customers. Now, you don't have to grow your company on your own. By creating an affiliate program, you can achieve much more than you will EVER be able to achieve alone!
When you develop lasting partnerships, your business is going to grow automatically, just from the leverage you gave it. Strap yourself to affiliates, and see where the synergy can take you!

Creating successful Affiliate Programs:

Here are the three main aspects of creating a successful affiliate program. Read the rest of this entry »

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7 Things You Must Know About Your Customer

Aug 15

Posted by digit in Business | 1 Comment

7 Must Know - about Customer

7 Must Know - about Customer

This is a follow-up to last post. To refresh your memory, we talked about the "7 Things You Must Know About Your Prospects."

This same information is certainly important to know about your customers as well. But your customer bios should be slightly more extensive. Here are the 7 things you must know about your customers:

1. Their Name: Nothing speaks to an individual faster than their first name. Use it to build your relationship with your customer.

2. What They've Purchased: If you know what your customers purchased in the past, you have a good idea what they will buy again. (And won't waste your time promoting products of little to no interest.)

3. How Often They Purchase: Individuals who buy rarely from you may need additional encouragement…more marketing. Whereas, consistent customers may not need extra sales pitches, but might benefit from a newsletter or coupon.

4. How Much They Spend (on average): Why spend precious time pitching products to customers that they can't afford? It might embarrass your customer, shows your lack of personal interest, and may cause customers to lose interest.
Read the rest of this entry »

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7 Things You Must Know About Your Prospect

Aug 15

Posted by digit in Business | 2 Comments

Must Know

"?" Must Know..!

In Last article/post I wrote to you about selling benefits (or emotion selling) rather than features. I want to add to that concept. You see, in order to sell to your prospect's emotions you should know something about them. So I put together a list of 7 things you absolutely MUST know about your prospects.

1. Age: Everything you say and write, including slang, allusions, word difficulty, and topics should be adjusted to meet age appropriateness.

2. Gender: Despite the dual roles men and women tend to fill, most individuals can be segmented (and sold to) based on gender-specific interests or needs.

3. Location: Values and culture tend to vary based on demographics. Having a clear understanding of regional difference will improve your targeted messages.

4. Education Level: Similar to age appropriateness, education levels should determine how you address your prospects and what benefits they will find in your product or service.

5. Income: The needs and wants from one social class to another should be a guide to the types of products and services you should be selling them.

6. Marital Status: The values, needs, and desires of married persons greatly differ from those that are single. Marketing family messages to single persons (and vice versa) can lose the deal for you.

7. What Keeps Them Up At Night: This is the most important one. You've got to know your prospect's fears, worries, concerns, excitements, hopes and dreams. When you know the conversation inside your prospect's head, you can enter it, speak to it, and build a relationship that leads to a customer.

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Benefits Versus Features

Aug 15

Posted by digit in Business | 1 Comment

Emotional Connections

Emotional Connections

A friend that works at a car dealership was recently discussing a sales technique with me. "We're not allowed to let customers leave...until they take a test drive," she said. "If they take a test drive, the chances that they'll buy really improve."

What does this have to do with today's topic? The car dealership's policy clearly illustrates the difference between selling features and selling benefits.

So what's the difference?

Feature: The structure, physical description, or attributes of your product or service.

Benefit: The emotional reasons or connections your prospect makes with your product or service.

At a car dealership, putting the consumer in the driver's seat changes the way they view the vehicle. No longer are they looking at the "features" of the car, they are experiencing the benefits. (Hence the increase in sales.)

So what can you do to make sure your message is speaking to your prospect's heart and not their head? Ask yourself a series of questions:

  • How will their life be better, easier, or more fun with my product or service?
  • Why will they want to tell their friends about my company?
  • Without my product or service, what will the prospect be missing?
  • How will the prospect justify this purchase to themselves or their spouse? Read the rest of this entry »

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Follow-up forever: the key to effective marketing

Aug 15

Posted by digit in Business | No Comments

Follow-up

Follow-up (When, How, What..?)

In every business whether it is existing customer or new prospect followup is a must. Effective followup strategy can win and retain customers. Follow-ups by various means will create an impression on audience about business existence, this is true because lot of small business owners do not have luxury like brand names.

Here are some quick FAQs about followups:

What is the REAL purpose of follow-up?
Not everybody is ready to purchase your products or services right now. But that
doesn't mean they won't eventually.
Follow-up keeps your name in front of your contacts until they are ready to buy.

When should my first follow-up message go out? Immediately. If you obtained a lead from your website, make sure they instantly receive an email from you. If you purchase your leads, get in touch with them right away. If you spoke to a prospect in person or on the phone, send them a follow-up m essage. Don't give them time to forget about you. Start building that relationship right now.

How frequently should I follow up with my contacts? When first marketing to a lead or customer, it's all right to send them several sequential emails. Remember, the average person needs to hear your message seven times before they buy. Follow up regularly during the first year of contact. After that you can include them in a less frequent campaign. Read the rest of this entry »

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COPLAST 4 – PLASTICIZER for COALTAR PITCH

Mar 7

Posted by mahen in Business, Chemical, Science | No Comments

PLASTICIZER FOR COAL TAR PITCH / TAPE MADE FROM COAL TAR PITCH

Why is COPLAST 4 (Plasticiser for Coal Tar Pitch / Tapes made from Coal Tar Pitch) needed?

  • To impart plasticity without affecting penetration number.
  • To provide better heat and solvent resistance
  • Helps in achieving petroleum insolubility.

In market there are many kind of plasticizers are available based on wax/wax derivatives.  COPLAST 4 (Plasticiser for Coal Tar Pitch / Tapes made from Coal Tar Pitch) is unique plasticizer which is not wax/wax derivative that C.G. Chemical manufactures.

COPLAST 4 (Plasticiser for Coal Tar Pitch / Tapes made from Coal Tar Pitch) is not wax/wax derivative. COPLAST 4 (Plasticiser for Coal Tar Pitch / Tapes made from Coal Tar Pitch) is compatible with most materials used in Coal Tar Industry.

COPLAST 4 (Plasticiser for Coal Tar Pitch / Tapes made from Coal Tar Pitch) is proprietary polymer.

COPLAST-4 (Plasticiser for Coal Tar Pitch / Tapes made from Coal Tar Pitch) has unique heat, water & solvent resistance. This when added as plasticizer along with coal tar material does not lower ring & ball softening point of coal tar material. At the same time it improves Needle Penetration from about 1 * 10-1 mm to about 5 * 10-1 mm.

COPLAST 4 (Plasticiser for Coal Tar Pitch / Tapes made from Coal Tar Pitch) has specific properties as below,

Chemical Nature Proprietary polymer
Physical Appearance Off White/Yellow Lumps/Flakes
Melting Point 84 ± 4⁰ C
Ionic Nature Non-ionic
Solubility in Water Insoluble
Solubility in Petrol Insoluble
Storage Store in a cool & dry place. Do not store above 50⁰C
Handling Non hazardous Adopt all normal precautions when handling chemical products.
Stability COPLAST-4 is stable for more than 12 months in the original sealed container.

NB: Above information is given to the best of my knowledge & without warranty on my part.

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Training to be an Entrepreneur

May 25

Posted by Dharmavirsinh Jhala in Business | 1 Comment

Thinking Entrepreneur - Courtesy Flickr

Thinking Entrepreneur - Courtesy Flickr

I have been following one of my Twitter friend Jinal Shah since sometime now. She is an entrepreneur or starting up a business and has come up with excellent compilation of points which are like must TODO for a entrepreneur. I agree to all her thoughts and her post has increase my confidence and some of my thoughts.
I am so convinced that I am going to re-post her post on my blog to pin it down.

Because of the instant-nature of my job, I often don’t find time to sit down, reflect and compute the bytes of information that I feed into my head daily via Twitter, Facebook and a number of other networks. I try not to lose focus of my personal goals as I gain more work experience and become more confident and self-assured daily.

I consider my current phase of life as a “training” period for my next phase of life, which is running my own business. I think a lot about how I want my life to make a difference, the impact I want to make. I will be honest - my primary goal is to build a highly profitable and financially successful business and I don’t harbor false notions about my capitalistic desires. However, I also want to be a strong leader and I want to create a business that will impact more than a handful of lives. An honorable business that will create jobs and hopefully, contribute to the general well-being of society. There is a lot of work that needs to be done, but for now I am also sub-consciously training myself to be a leader, to understand how to run a business and to learn from both the good habits and the bad habits of entrepreneurs. I’ve picked up a few ideas and values that I want to build my business around. I just wanted to put them down on paper, so here:
Read the rest of this entry »

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