Don’t wait for Good News to get out and make the positive wave..!
If you (your organization/company) have good news about your product, clients using the product or any other good and positive news which can impact positively on your brand image or your sales and ultimately the bottom line one should try and do a press-release asap.
And you should not stop just by releasing press-notes, put that on your home page with highlights, write a blog post, update on social media channels and make a good positive wave.
I have observed sometimes we try to perfect the word going out, including marketing materials or the way we want to push that on websites. But it should not take long time because as the time passes it may loose the value and even if not value you might already have lose a customer just because that news/update was not on the website and it would have made a positive impact on the perspective buyer.
Assume that you have got some certification or achieved some milestone with your product which is highly recognized (in your domain or industry) and you're taking some time (due to the process of getting things/materials approved from people who are busy with their own things). Now here with delay of each day you possibly are loosing your perspective buyers for which that news would have mattered to change their decision in your favor. 🙂
For example: if designing a flash banner with flashy content and pictures takes time, get it out with just some colorful text on your product/company's website. It would help you get the things going and for those buyers to whom that news (read some milestone/feature or certification) is important, it does not matter whether it's flashy presentation or just a colored text.
When there is a "Good News", just let it go. Don't wait to prepare it to the perfection, just do it whatever you can do now.! later on no one is going to stop you and replace current with the better or best you have prepared after efforts of few days.
Basically now a days for IT, ITES and Tech or non-IT business their website plays important role and so one should preferably get designed in a way (I mean it should be built on top of CMS - Content Management System) that, it can be updated by management/marketing people without knowing much about it's internals.
This post is outcome of what I learned from one of the indecent happened in my current organization. What's your thought on this? Did you experienced anything? Your thoughts are welcome as comments.