BLOGS@DiGiTSS

DiGiTSS Team's Programming experience with PHP, MySQL, Ajax, Javascript, jQuery, C# and Microsoft technologies

New Digg is here..! It’s Monster.. But What’s new?

Sep 2

Posted by Dharmavirsinh Jhala in Reviews | 1 Comment

New Digg - The Monster

New Digg - The Monster

Okey, the wait is over. New Digg is here..! Oh I just got this email last night which I have checked today.. and when I saw that new Digg is here out of their beta. I can't wait but went out to try it all and signed in to my existing account.

What I saw is it really is cool. What you will notice is that it is going the twitter way.. You can choose people you follow and others can follow you..! It's kind of more or less what almost every other social-blogging or micro-blogging website is being built on top of...

What I have noticed on the first view is:

New Digg Logo

New Digg Logo

  1. New Logo & UI theme/design: Digg has got little Web 3.0 styled logo and new design. Looks pretty much nice though UI design is on top of classic design but has got that punch.
  2. Find Friends to Follow and make Followers: As I said find friends to follow and let them follow you. It has got Google, facebook and twitter connect. Once you login first time in a new digg it lets you choose accounts you can follow based on your taste. Then let's you find friends on other social-networking or micro-blogging websites you might be using.
  3. New way to submit link: Now posting link is simpler (damn simple..) and faster. It's not crawling through it's database to find duplicates now..! Which has saved up huge time. It' really fast and I am loving it.
  4. Auto-Submit Stories: Go to Settings > Import Feeds > [ Enter Your Website ] and choose a topic. It's that easy, it will require you to copy paste a key in your blog post to verify it's yours. That's it you're done. I loved this feature. Not just one you can have multiple blogs, as long as you can claim yours.
  5. Easily share your story: You can easily share your stories on twitter or facebook.

Read the rest of this entry »

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Affiliate Marketing: How to?

Aug 24

Posted by digit in Business | No Comments

Motivated Affiliates are the short-cut to success:

Motivated Affiliates - Shortcut to Success

Motivated Affiliates - Shortcut to Success

One of my favorite moments was when someone taught me about synergy. The example they used was two horses pulling a cart. Each horse can pull approximately 500 lbs. (I'm making that up, because I don't remember the actual number.)

A basic understanding of math would logically determine that by strapping the two horses together, they could pull 1,000 lbs. In reality, two horses working together can pull three times the amount they could on their own--not double.

This same principle is the reason business owners need to consider using affiliates. You see... you can't be the "perfect" entrepreneur. You can try. And, maybe get close. But, at some point in time everybody needs additional skills, markets, and time they don't possess.

So, what exactly does having affiliates add to your business? Here are just a few benefits:

  • More Referrals
  • A Larger Market (yours + your affiliate's)
  • An Outside Promoter of Your Products/Services
  • Increased Networking Abilities
  • & Ultimately More Sales!

Consider the value of having another "salesman" reaching out to your customers. Now, you don't have to grow your company on your own. By creating an affiliate program, you can achieve much more than you will EVER be able to achieve alone!
When you develop lasting partnerships, your business is going to grow automatically, just from the leverage you gave it. Strap yourself to affiliates, and see where the synergy can take you!

Creating successful Affiliate Programs:

Here are the three main aspects of creating a successful affiliate program. Read the rest of this entry »

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7 Things You Must Know About Your Customer

Aug 15

Posted by digit in Business | 1 Comment

7 Must Know - about Customer

7 Must Know - about Customer

This is a follow-up to last post. To refresh your memory, we talked about the "7 Things You Must Know About Your Prospects."

This same information is certainly important to know about your customers as well. But your customer bios should be slightly more extensive. Here are the 7 things you must know about your customers:

1. Their Name: Nothing speaks to an individual faster than their first name. Use it to build your relationship with your customer.

2. What They've Purchased: If you know what your customers purchased in the past, you have a good idea what they will buy again. (And won't waste your time promoting products of little to no interest.)

3. How Often They Purchase: Individuals who buy rarely from you may need additional encouragement…more marketing. Whereas, consistent customers may not need extra sales pitches, but might benefit from a newsletter or coupon.

4. How Much They Spend (on average): Why spend precious time pitching products to customers that they can't afford? It might embarrass your customer, shows your lack of personal interest, and may cause customers to lose interest.
Read the rest of this entry »

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7 Things You Must Know About Your Prospect

Aug 15

Posted by digit in Business | 2 Comments

Must Know

"?" Must Know..!

In Last article/post I wrote to you about selling benefits (or emotion selling) rather than features. I want to add to that concept. You see, in order to sell to your prospect's emotions you should know something about them. So I put together a list of 7 things you absolutely MUST know about your prospects.

1. Age: Everything you say and write, including slang, allusions, word difficulty, and topics should be adjusted to meet age appropriateness.

2. Gender: Despite the dual roles men and women tend to fill, most individuals can be segmented (and sold to) based on gender-specific interests or needs.

3. Location: Values and culture tend to vary based on demographics. Having a clear understanding of regional difference will improve your targeted messages.

4. Education Level: Similar to age appropriateness, education levels should determine how you address your prospects and what benefits they will find in your product or service.

5. Income: The needs and wants from one social class to another should be a guide to the types of products and services you should be selling them.

6. Marital Status: The values, needs, and desires of married persons greatly differ from those that are single. Marketing family messages to single persons (and vice versa) can lose the deal for you.

7. What Keeps Them Up At Night: This is the most important one. You've got to know your prospect's fears, worries, concerns, excitements, hopes and dreams. When you know the conversation inside your prospect's head, you can enter it, speak to it, and build a relationship that leads to a customer.

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Benefits Versus Features

Aug 15

Posted by digit in Business | 1 Comment

Emotional Connections

Emotional Connections

A friend that works at a car dealership was recently discussing a sales technique with me. "We're not allowed to let customers leave...until they take a test drive," she said. "If they take a test drive, the chances that they'll buy really improve."

What does this have to do with today's topic? The car dealership's policy clearly illustrates the difference between selling features and selling benefits.

So what's the difference?

Feature: The structure, physical description, or attributes of your product or service.

Benefit: The emotional reasons or connections your prospect makes with your product or service.

At a car dealership, putting the consumer in the driver's seat changes the way they view the vehicle. No longer are they looking at the "features" of the car, they are experiencing the benefits. (Hence the increase in sales.)

So what can you do to make sure your message is speaking to your prospect's heart and not their head? Ask yourself a series of questions:

  • How will their life be better, easier, or more fun with my product or service?
  • Why will they want to tell their friends about my company?
  • Without my product or service, what will the prospect be missing?
  • How will the prospect justify this purchase to themselves or their spouse? Read the rest of this entry »

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Follow-up forever: the key to effective marketing

Aug 15

Posted by digit in Business | No Comments

Follow-up

Follow-up (When, How, What..?)

In every business whether it is existing customer or new prospect followup is a must. Effective followup strategy can win and retain customers. Follow-ups by various means will create an impression on audience about business existence, this is true because lot of small business owners do not have luxury like brand names.

Here are some quick FAQs about followups:

What is the REAL purpose of follow-up?
Not everybody is ready to purchase your products or services right now. But that
doesn't mean they won't eventually.
Follow-up keeps your name in front of your contacts until they are ready to buy.

When should my first follow-up message go out? Immediately. If you obtained a lead from your website, make sure they instantly receive an email from you. If you purchase your leads, get in touch with them right away. If you spoke to a prospect in person or on the phone, send them a follow-up m essage. Don't give them time to forget about you. Start building that relationship right now.

How frequently should I follow up with my contacts? When first marketing to a lead or customer, it's all right to send them several sequential emails. Remember, the average person needs to hear your message seven times before they buy. Follow up regularly during the first year of contact. After that you can include them in a less frequent campaign. Read the rest of this entry »

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Whom to Hire, Whom to Fire and When?

Aug 8

Posted by Dharmavirsinh Jhala in Management | No Comments

Show the way out

Show the way out

If you are one of those like me somewhat, who finds it bit or lot more troublesome to fire employees than the fact about firing an employee is that "We are not doing bad with them or their families or not even to community or anyone else, the simplest point is that - they are not just good at what we want and they can be lot more better at many other places or skills which we might not want at this point in time."

We are just giving them a chance by closing our door and asking them to look at other opportunities around, waiting for them to do much better where they are good or best. I remember a quote from my boss that "Programming might not be in his blood, and they can be really good at many other things". This way we are just helping them to find a right job or work which they would love to do...

I remember a quote from Steve Jobs speech at Stanford: "You've got to find what you love. And that is as true for your work as it is for your lovers … If you haven't found it yet, keep looking. Don’t settle. As with all matters of the heart, you’ll know when you find it." (Here is a helpful post about How to find the Work You Love? at Life@DiGiTSS)

I have received a nice email from Infusionsoft marketing team as part of follow-up and tip.. which I would like to share here in this post. Read the rest of this entry »

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